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Color Harmony Packaging incl. CD-Rom


IVA 4% no incluido

This essential handbook opens with case studies of ten featured designs, explaining what the work was trying to achieve and why the particular palette was chosen.
The book then follows with chapters headed by 23 adjectives (i.e. powerful, elegant, trendy?) and providing respectively corresponding color palettes.
The ten package designs are shown here in three different color combinations each which are compiled from these palettes
The result: 1.035 color/layout variations illustrating how different color combinations can alter a given design and the message it communicates.
The Color Harmony: Packaging book is an insightful demonstration of the power of color and its ability to impact a message.
The book includes an interactive CD, allowing users to choose packages from the book, experiment with colors, and print them out for reference.